Systems and methods for improved adaptive video streaming are disclosed. The methods comprise receiving a first request to stream multimedia content stored on the multimedia content storage; streaming a first stream of multimedia content, wherein the first stream of multimedia content is one of the set of alternative variants of the multimedia content; receiving a second request to stream multimedia content stored on the multimedia content storage; and streaming a second stream of multimedia content, wherein the second stream of multimedia content is a different one of the set of alternative variants of the multimedia content, wherein the multimedia content comprises audio, video and advertisement data and each of the audio, video and advertisement data comprises a set of alternative variants.