A wireless power transmitter according to one embodiment of the present disclosure comprises a primary coil forming magnetic coupling with a secondary coil provided in a wireless power receiver and transmitting wireless power to the wireless power receiver, wherein the primary coil is formed by spirally winding a plurality of subcoils connected electrically in parallel while keeping the subcoils in contact with each other, and the subcoil is litz wire consisting of several conducting wires packed in a bundle.