An information processing apparatus includes: a chatbot module which receives an image sent from a terminal apparatus to a chat system, and a message indicating that the image is to be edited; a message determination module which extracts a key value from the message; a database which registers a plurality of different key values, and a plurality of different parameter sets corresponding to each of the key values; and an image editing module which reads, from the database, a plurality of different parameter sets corresponding to the key value extracted from the message, and edits the image in accordance with each of the plurality of different parameter sets, thereby generating a plurality of different edited images. The chatbot module sends the plurality of different edited images to the chat system, and determines the edited image selected on the chat system by the terminal apparatus.