An industrial integrated development environment (IDE) supports a virtual design environment that allows an automation system designer to perform project development via interaction with a virtual reality presentation of the plant facility. The industrial design environment can generate system project data for an automation project—including but not limited to device selections, industrial control programming, device configurations, visualizations, engineering drawings, etc. —based on the developer's manual interactions with the virtual reality presentation. These interactions can include, for example, placing and moving machines or other industrial assets within the virtualized environment, defining trajectories of motion devices or robots using manual gestures, or other such interactive input. The IDE system interprets the developer's interactions as design specifications for the automation system being designed and translates these interactions into control code, visualizations, device configurations, and other system aspects that satisfy the design specifications.