System and techniques for Information Centric Network (ICN) routing are described herein. An ICN node receives a routing packet—which is a link layer packet corresponding to a link of the ICN node—that includes an ICN name and a routing metric. An entry for the link and name is created or updated and then sorted into a local routing data store based on the routing metric. Then, an interest packet for the ICN name is routed via the link based on the entry having a highest rank in the local routing data store.