Systems and methods for identifying certain objects within 360-degree content for user interaction. Objects within 360-degree content may be identified, and the corresponding segments of 360-degree content may be assigned a score according to how likely they may be to meet certain criteria, such as the likelihood that the user may interact with the object or its segment. Scores may be assigned in any manner, such as with reference to retrieved user information. In highly scored segments, users may be encouraged to pause the content at that segment, and interact with its objects. Encouragement may take any form, such as highlighting the segment or some component thereof. Likewise, interaction may also take any form, such as the allowing the user to alter the appearance of one or more segment objects in some way. In this manner, increased user interaction with 360-degree video is allowed, increasing viewer interest and engagement.