Aspects of the subject disclosure may include, for example, receiving a selection for a media content program that is stored in a digital video recorder (DVR) database from a communication device, and detecting a first advertisement within the media content program. Embodiments include calculating time period based on a timestamp of the media content program and a current time in response to obtaining the timestamp, and determining the time period is above a threshold. Further embodiments include identifying advertisement content within the first advertisement utilizing an image recognition technique, determining the advertisement content is not relevant to the current time, and obtaining a second advertisement that is relevant to the current time. Additional embodiments can include separating the media content from the first advertisement, and providing the media content and the second advertisement to the communication device to present the media content and the second advertisement. Other embodiments are disclosed.