Apparatus and methods for prioritizing spectrum and controlling data traffic steering within a wireless network. In one embodiment, the apparatus and methods provide enhanced wireless services which allow network operators to prioritize utilization of spectrum for their subscribers. In one variant, an enhanced 3GPP UE Route Selection Policy (URSP) framework is provided for a UE connected to 5G wireless network, which allows the UE to use one or more prioritized 3GPP spectrum Band Class(es) based on one or more selection criterion or preconditions. In another variant, UE location information is used to dynamically update a data traffic steering mode or other functionality of an enhanced ATSSS (Access Traffic Steering, Switching, and Splitting) rule framework is described for dynamic control of steering or routing functionality, including between 3GPP- and non-3GPP network accesses for the data traffic.