Aspects of the subject disclosure may include, for example, a method that includes obtaining, by a processing system including a processor, a user profile for a user of a media service, and selecting, in accordance with the user profile, program components for inclusion in a media program to be presented via the media service. The method also includes generating the media program using the selected program components, and presenting the media program at equipment of the user. The method also includes obtaining sensor data associated with the user, and determining a user engagement level during presentation of the media program, based on the sensor data. The method further includes adjusting at least one of the program components responsive to the user engagement level, thereby generating a modified media program for presentation to the user. Other embodiments are disclosed.