In one embodiment, a computing system may access an image to be displayed by a display. The system may determine one or more first characteristics associated with a content of the image. The one or more first characteristics may include a contrast level of the content of the image with respect to a background of the image. The system may determine a first display persistence time period for the display to display the image based on the one or more first characteristics associated with the content of the image. The system may configure the display to display the image using the first display persistence time period.