A method and system for monitoring a bale shape. The method includes receiving a series of bale images from a camera, identifying the bale in the bale images, determining at least one bale shape parameter of the identified bale, and providing an electronic signal representative of the bale shape parameter. The bale images include a view of at least an outlet of a bale chamber of an agricultural baler, of a bale being ejected from the outlet, and of a field travelled by the agricultural baler during the ejection of the bale. The at least one bale shape parameter of the identified bale is then determined based on at least one of the bale images. The identifying of the bale may, at least partly, be performed using trained neural networks and other artificial intelligence algorithms.