An object is to provide alternative communication means that does not require establishment of a connection. A communication control device according to the present technology includes: a first communication unit that performs communication by a device designation method that performs signal communication while designating a communication target device; a second communication unit that performs communication by a broadcasting method that performs signal communication without designating the communication target device; and a switching control unit that, when the first communication unit is performing communication with the communication target device, switches a communication system from the device designation method by the first communication unit to the broadcasting method by the second communication unit in accordance with a communication condition of the first communication unit such that the communication with the communication target device is continuously performed by the second communication unit.