Various embodiments herein provide techniques for management data analytics (MDA) for a wireless cellular network. The MDAS producer receives the raw data, classifies and analyses the raw data to generate the analytics output. The MDA process may be supported by machine learning techniques, and performed by a MDA service producer and assisted by a MDA service consumer. For example, the MDA service producer may receive training data from the MDA service consumer, and train a machine learning model based on the training data. The MDA service producer may apply the trained machine learning model to the raw data that are associated with network functions (e.g., self-organizing network (SON) functions) to generate output data that indicates a conflict between the network functions and a recommended action to address the conflict. Other embodiments may be described and claimed.