The disclosure relates collecting feedback from passengers of autonomous vehicles. For instance, that a triggering circumstance for triggering a feedback request has been met may be determined. The triggering circumstance may include a driving event, a presence of other road users, or a trip state. A display requirement and data collection parameters for the feedback request are identified based on the determination. The display requirement defines when the feedback request is displayed and the data collection parameters identify information that the feedback request is to collect. The feedback request is provided for display based on the display requirement and data collection parameters. In response, feedback from a passenger of the autonomous vehicle is received and stored for later use.