Disclosed is an electronic device including a first communication circuit configured to transmit content to a first external electronic device through first communication, a second communication circuit configured to transmit content to a second electronic device connected to a second external electronic device through second communication, and a processor configured to identify a first time spent for processing a content output operation by the first external electronic device, identify a second time spent for processing a content output operation by the second external electronic device, and control a time for which the content is transmitted to the first external electronic device and/or the second electronic device, based on a result of a comparison between the first time and the second time.