A method comprises receiving as input one or more spatial temporal factors associated with one or more products where the one or more spatial temporal factors affect a demand for one or more product attributes of the one or more products at one or more locations at a select period of time and dynamically modifying a first option plan based on the received input of the one or more spatial temporal factors to generate a second option plan for a given location of the one or more locations at the select period of time. The steps are performed by at least one processor device coupled to a memory.