For example, a Bluetooth (BT) device may be configured to identify metadata in broadcast messages received at the BT device from a plurality of BT audio source devices, wherein a broadcast message from a BT audio source device includes metadata indicating one or more attributes of audio data broadcasted by the BT audio source device; and select from the plurality of BT audio source devices one or more recommended BT audio source devices for a BT audio connection, the one or more recommended BT audio source devices selected from the plurality of BT audio source devices based on the metadata in the broadcast messages and based on a user profile corresponding to a user of the BT device, the user profile including personalized preference information corresponding to a preference of the user for selection of audio content.