A vehicle driving support apparatus includes a forward environment recognizing device configured to recognize a traveling environment forward of a vehicle, a control device configured to perform active lane keep centering control based on the traveling environment, an electric power steering device configured to apply an assist torque to control a turning angle of wheels in accordance with a steering angle received from a steering handle, and a driver monitoring system configured to detect biological information of a driver who drives the vehicle. During execution of the active lane keep centering control, the control device is configured to count the number of times a driver's line-of-sight direction in the biological information has deviated from a target route direction of the vehicle and if the counted number of times is greater than or equal to a predetermined threshold count, reduce the assist torque stepwise as the counted number of times increases.