Systems, methods, and computer-readable storage media for identifying and generating insights using machine learning and serverless computing systems. When events are detected, data from those events is collected and formatted into predefined formats. That formatted data is then used within an instance, where a machine learning algorithm is executed by a serverless computing system using the data within the instance as input. The result from the machine learning algorithm is an insight into the event and event data, which can be presented to users for interpretation.