An electronic device according to various embodiments disclosed in this document may include wireless communication circuitry, a memory, and a processor operatively connected to the memory and the wireless communication circuitry. The processor may be configured to identify a location of a terminal in an area in which a plurality of display devices have been installed and select one of the plurality of display devices, receive content from the terminal through the wireless communication circuitry and convert a first form of the content into a second form of the content, the second form being supported in the selected one display device, and stream the content in the second form, to the selected one display device based on a User Datagram Protocol (UDP) protocol.