Systems and methods are described for creating a customized response to user feedback. In an example, a feedback system can receive user feedback about a product. The feedback system can parse the user feedback to extract keywords and assign categories to the keywords. The feedback system can also receive update information related to the product. The feedback system can parse the product update information in a similar manner to extract keywords and assign them to categories. The feedback system can compare the parsed user feedback and the parsed product update information and identify any matches that indicate that the product update addresses something mentioned in the user feedback. The feedback system can create a custom notification that highlights the portion of the product update information that matched to the user feedback.