To utilize a result of image analysis, an image analysis apparatus 100 includes an analysis result acquisition unit 110 and a counting unit 111. The analysis result acquisition unit 110 acquires analysis information being information acquired by analyzing a still image and including an appearance attribute to which a person included in the still image belongs. The counting unit 111 counts, for each appearance attribute, the number of persons belonging to the appearance attribute in the still image by using the analysis information, and generates counting information indicating a result of the counting in units of still images.