A display apparatus includes: a display module including a substrate on which a plurality of light emitting diodes (LEDs) are mounted, a holder covering a rear side of the substrate, a reinforcement member provided on a rear side of the holder, and a fixing member protruding rearward from the holder; a cabinet provided to support the display module and including a plurality of first magnets and a through hole through which the fixing member passes; and a circuit case including a plurality of second magnets and coupled to the cabinet. The display module is coupled to the cabinet by a first magnetic attraction between the plurality of first magnets and the reinforcement member and a second magnetic attraction between the plurality of second magnets and the reinforcement member.