An event detection system is configured to access a repository that contains a collection of media content. The media content may for example include images, videos, audio clips, and the like, wherein the media content comprises features that include: tags (e.g., hashtags or other similar mechanisms to label and sort content); captions that comprises one or more words or phrases; continuous numerical values; geolocation data (e.g., geo-hash, check-in data, coordinates); as well as temporal data (e.g., timestamps).