Provided is a cold rolling method by which the occurrence of wrinkles during cold rolling can be prevented without having to modify a mill. A cold rolling method of rolling a steel sheet in multiple rolling passes using a cold mill, the method including when the steel sheet unit tension N1 during steady-state rolling exceeds the reference unit tension N0 in a specific rolling pass in which the target sheet thickness t0 on an exit side of the rolling pass is less than or equal to a reference sheet thickness, controlling the steel sheet unit tension N2 in an initial stage of rolling on an entry side of the specific rolling pass to be less than the reference unit tension N0 and less than the steel sheet unit tension N1 during the steady-state rolling, the reference unit tension N0 is calculated by the formula (1): N0=(150/9)t0+27.1.