Systems and methods are described to receive a query from a user and provide a reply that is appropriate for an age group of the user. A query for a media asset is received, where such query comprises an inputted term, and the query is determined to be received from a user belonging to a first age group. A context of the inputted term within the query is identified, and in response to the determining, based on the identified context, that the inputted term of the query is inappropriate for the first age group, a replacement term for the inputted term that is related to the inputted term and is appropriate for the first age group in the context of the query is identified. The query is modified to replace the inputted term with the identified replacement term, and a reply to the modified query is generated for output.