The embodiments of the present disclosure provide a signal transmission method and apparatus for a display device, and a display device. The method includes: adjusting a data rate for signal transmission within a blanking time; and performing signal transmission within an active time by using the data rate adjusted within the blanking time; wherein a signal transmission period of the display device includes the blanking time and the active time. Through the method of the present disclosure, the range of data rate used for signal transmission could be significantly expanded, more abundant data rate transmission requirements could be met, Electro Magnetic Interference during signal transmission could be reduced, and the quality of pictures displayed on the display device could be guaranteed.