Systems and methods may be provided for purchasing items or merchandise in one or more streaming media platforms, whether through interaction between a marketplace application and a streaming platform or through a built-in marketplace and streaming platform. A user or subscriber also may pause content being accessed through a streaming media platform to search for and/or purchase items. A user or subscriber may search for and make purchases of goods, merchandise, and/or exclusive items associated with content on the streaming media platform through a bar menu, selection of a content title, presentation of categories from which to search for and select items, and/or through a home or main screen within the streaming media platform working with a marketplace application and/or a built-in marketplace and streaming platform.