In some embodiments, a method sends a playlist that includes links to segments of media content. At least a portion of the links include a variable, and a presentation of the media content that is attributable to a request for the media content is created by insertion of values for variables in the playlist. The values are associated with a first version of the media content or a second version of the media content. The method receives a request for a segment and the request contains information from a link included in the playlist. The information includes data based on a value provided for insertion into the link as a substitution for a variable included in the link. The value is associated with the first version of the media content or the second version of the media content. The segment that corresponds to the link is sent.