A method includes broadcasting, by a multicast anchor, a first message that advertises a multicast service for a multicast group, and receiving, by the multicast anchor from a BLE device, a unicast message that indicates a request to join a BLE device to the multicast group. The method further includes joining, by the multicast anchor, the BLE device to the multicast group as a multicast client, and transmitting, by the multicast anchor to the BLE device, one or more multicast messages for the multicast group.