A road vehicle comprising: a vehicle dashboard, comprising in turn an exposed surface visible from the inside of the passenger compartment; a content display device comprising: a projection surface, which is arranged so as to substantially correspond to at least part of the exposed surface and configured to be visible to the passenger and/or to the driver while driving; at least one projection device, which is configured to project one or more contents onto the projection surface; wherein the projection surface follows at least a curvilinear line of the exposed surface.