Disclosed is a conversation management system that manages conversations about a content using blockchain technology. The content management system can use the blockchain technology to validate the conversations, and provide a content provider of the content a secured access to the validated conversations. The validation of the conversations can ensure that the conversations are not fake, e.g., provided by real people and not generated using bots. A conversation about the content is added as a block to the blockchain upon validation, and once added may not be modified, and therefore, the content provider may be assured that the conversation is secure and genuine. The content provider can use the knowledge obtained from the validated conversations in making future content.