Methods and systems described herein are directed to a virtual web browser for providing access to multiple virtual worlds interchangeably. Browser tabs for corresponding website and virtual world pairs can be displayed along with associated controls, the selection of such controls effecting the instantiation of 3D content for the virtual worlds. One or more of the tabs can be automatically generated as a result of interactions with objects in the virtual worlds, such that travel to a world, corresponding to an object to which an interaction was directed, is facilitated.