An embodiment for ameliorating reusable packaging for cognitive commerce shipments is provided. The embodiment may include receiving information relating to a product to be shipped in a reusable package and historical sensor data obtained from a knowledge corpus. The embodiment may also include predicting a size of the reusable package in which to ship the product. The embodiment may further include identifying a required level of inflation of an array of balloons in the reusable package. The embodiment may also include inflating a plurality of balloons in the array of balloons consistent with the required level of inflation. The embodiment may further include in response to determining the product does not require additional protection, deflating each inflated balloon in the array of balloons upon delivery of the product to the final destination.