A computer software implemented method and/or apparatus which may include receiving a request from a first user human being to subscribe to a first vendor; responsive to receiving the request, using an online system computer software platform to create a first anonymous subscription to one or more services of the first vendor without revealing, to the first vendor, any identifying information for the first user human being which exists independent of the online system computer software platform; responsive to creating the first anonymous subscription, generating a first unique identifier that links the first vendor to the first user human being; storing the first anonymous subscription in computer memory of the online computer software platform; storing the first unique identifier in computer memory of the online computer software platform; and associating, in computer memory of the online computer software platform, the first unique identifier with the anonymous subscription.