A display window and a vehicle are provided. The display window includes window glass and at least one projection device. The at least one projection device is configured to generate at least one beam of projection light, and correspondingly project the at least one beam of projection light onto at least one projection region of the window glass to correspondingly form at least one projection image. At least 90% of each of the at least one beam of projection light is S-polarized light. The at least one beam of projection light includes first projection light. The at least one projection region includes a first projection region. The first projection region has a first reflectivity of at least 25% for the first projection light projected at the first angle of incidence.