A light emitting display device includes an inclined reflective portion that is below a bank and disposed in each of a plurality of pixel regions. The device includes a light emitting diode disposed in an opening. Each of the plurality of pixel regions is configured such that the corresponding opening and reflective portion have a cardioid-shaped structure with a cusp. A display region includes a first region of a first PPI and a second region of a second PPI smaller than the first PPI. The pixel region disposed in the first region has a first type cardioid-shaped structure, and the pixel region disposed in the second region has a second type cardioid-shaped structure. The first type cardioid-shaped structure has a smaller rate of change in curvature than the second type cardioid-shaped structure.