A method for generating an avatar for a video game is provided, including: receiving, over a network from a client device, a captured image of a user and modification data, the modification data being generated from user input received at the client device, the modification data describing characteristics for generating an avatar for the user; using an image generation artificial intelligence (AI) to generate the avatar based on the image of the user and the modification data; wherein the avatar is configured for use in a video game, and wherein the image generation AI is configured to generate the avatar having a style consistent with a style of the video game in which the avatar will be used; applying the avatar to a session of the video game.