System and method including receiving visual content for display on a display device, the visual content comprising a plurality of layers comprising a background layer and visual media layer, the plurality of layers being arranged in a presentation stack of layers, evaluating the visual content to determine at least one display parameter, determining a desired brightness level for displaying the visual content on a display of the display device based on the at least one display parameter, determining adjustment of display parameters of the presentation stack of layers to achieve the desired brightness level for displaying the visual content, based on adjusting the display parameters of the presentation stack of layers, generating adjusted visual content, and causing presentation of the adjusted visual content on the display device.