Systems and methods disclosed herein relate to fine-tuning machine learning (ML) chatbots for an enterprise. The systems and methods may use ML chatbots and/or generative ML to provide information to a user based upon the user's interaction at a portal of an enterprise. The systems and methods may fine-tune a base ML model, and use the fine-tuned ML model for the ML chatbot. The user's interactions may be classified as a type of user activity. A fine-tuned ML model may be loaded as the ML chatbot based upon the type of user activity.