Various embodiments disclosed in the present disclosure relate to an electronic device and a method for preventing/reducing or avoiding screen burn-in on a display. According to an embodiment, the electronic device may comprise: a housing, a display, a memory, and at least one processor, comprising processing circuitry, electrically connected to the display and the memory. The electronic device may be configured to: set at least one content to be displayed in a first area of the display based on a cover mounted on a part of the housing being closed; generate an image to prevent or reduce burn-in occurring in the first area; correct at least one set content by applying the generated image; based on identifying that the cover is closed, control the display to display the at least one corrected content in the first area and a part of a boundary area of the first area. The first area may be a partial area of the display that is visible without being covered by the cover when the cover is closed.