Provided are a flexible display structure. The flexible display structure includes a reinforcing strip, and a flexible display panel and a transparent cover plate that are laminated, wherein the transparent cover plate is provided with a fifth surface and a sixth surface opposite to each other, and a third side surface connecting the fifth surface to the sixth surface; and the flexible display panel is adhered to the transparent cover plate via an optical adhesive layer, and the reinforcing strip is disposed at least on the third side surface.