A system includes a processor, an input unit; and a memory storing software code. The processor executes the software code to receive an activation input from a user, and generate, using the input unit, media content including a performance by the user or a performer. The processor further executes the software code to identify, while generating the media content, a product referenced by the user or performer, dynamically obtain up-to-date marketing data for the product, generate metadata for use in providing one or more product-related prompts synchronized with one or references to the product made by one of the user or the performer during the performance, and output the media content accompanied by the metadata. The one or more product-related prompts enable a consumer of the media content to trigger an interaction associated with the product while consuming the media content.