A method and apparatus for effecting the transfer printing of discrete cut-pieces of goods on a continuously rotating, drum type, transfer printer. The method and apparatus includes a rotary drum printer in which the rotary drum is reciprocally moved toward and away from a feed station in which the discrete goods are fed onto a continuous web of material having a transfer print thereon. The arrangement is such that when the drum is moved away from the feed station, the web and cut pieces thereon are indexed a corresponding amount, and when the rotating drum is moved toward the feed station, the web is held relatively motionless, thereby permitting the feeding of discrete cut-pieces thereon, permitting the drum to continue rotating to effect the transfer printing of the cut pieces previously fed into the web.