A rod treatment line consists of a rod conveyor on which the rod is carried in open loop form, a coil forming device for forming the rod into coils, and a coil loader for moving the coils from the coil forming device to a loading station with the axes of the coils horizontal. For removing the coils there is a conveying system consisting of a number of hooks suspended from a track, the hooks being aligned with the track and pointed in the direction opposite to the direction of movement. In order to bring the hooks to the loading station pointed towards the coil forming device, so as to facilitate loading, the track is routed in its approach to the loading station, to pass the coil forming device from the direction of the rod conveyor.