In a photographic camera provided with a built-in strobo flash light device, the distance from the strobo flash tube to the optical axis of the taking lens of the camera is selected within the range of 4.5cm to 6.5cm. In order to prevent the red eye effect in color photography, the guide number of the strobo flash tube is selected within the range determined with respect to the distance from the strobo flash tube to the optical axis of the taking lens in accordance with the following formula; ##EQU1## WHERE GN is the guide number of the strobo flash tube and d is the distance from the flash tube to the optical axis of the taking lens.