An apparatus particularly suited for rotary filler a mold or a container such as a lipstick pomade with fatty moldable substances by an end filling technique is disclosed. A puck mold and an inverted pomade container carried thereby is conveyed to the apparatus for filling and from the apparatus once filling has been completed for further processing. The apparatus includes a rotating frame including a plurality of lift platforms for supporting the puck mold during filling. The frame includes a housing and a depending filling stem and piston assembly. The piston assembly is adapted to receive a charge of the moldable substance from a housing manifold. A valve is provided within a flow line between the assembly and the stem to open communication from the assembly to the stem and to close communication from the assembly to the manifold, and vice versa. Means are provided to control valve operation, to move the lift platform and mold upwardly to a position at which filling commences and downwardly from the position during the filling operation, and to flow the moldable substance from the piston assembly to the filling stem. The various functions are properly coordinated to the rotary movement of the frame.