An improved shelf configuration for a spiral vending machine is embodied in a novel support apparatus for rotatably supporting the forward or discharge end of a helical coil used to dispense packaged food products or the like from the machine. The support apparatus comprises a first elongated coil support member transversely spaced from and parallel to a second elongated coil support member. The coil support members each define a ramp at one end respectively thereof upwardly inclined between the shelf surface on which the food products to be dispensed rest and an upper planar surface disposed above the shelf surface. The coil support members each terminate at coplanar second ends which are connected together by means of a downwardly inclined ramp. One of the coil support members adjacent the downwardly inclined ramp has a beveled inner edge portion to allow at least some products moved by the coil to be oriented in a transversely tilted position immediately before dispensing. The coil support members are transversely spaced apart at a sufficient distance so as to cause the front portion of the dispensing coil to be supported by the upper planar surfaces of the coil support members, at a position spaced above the shelf surface.