A spooler arranged for leading wire to a rotating spool through a wire tension controller and winding it onto the spool while distributing it in alternating directions along the spool between flanges thereof has means for varying the length of the distribution in either direction, arranged to be so controlled by means responsive to changes in the length of the wire in the wire tension controller in a period adjacent the moment of change to the other distribution direction as at least to reduce wound wire profile deficits or excesses adjacent the spool flanges.