An article carrier comprising bottom panel elements, inner and outer side wall means upstanding from the bottom panel elements, apertures formed in the side wall means for receiving the neck portions of the packaged articles, the bottom panel elements arranged to define bottom apertures, the bottom apertures aligned respectively with the apertures, pull tabs formed in one of the outer side walls and extending between each pair of aligned apertures, cut lines disposed in the inner side wall adjacent the pull tab, and an ad panel foldably joined to the other outer side wall and extending downwardly therefrom.